The media’s image has undergone severe change in recent years and traditional news outlets such as newspapers have struggled to find the balance between attracting and maintaining users, whilst reinventing themselves for a new generation with new needs. The Danish Research Fund has just provided 5.4 million for a new research project analysing exactly this. Professor Chris Peters of the Department of Communication and Psychology at AAU CPH and Professor Kim Christian Schrøder from Roskilde University will investigate why and how news becomes important to users on a daily basis and throughout their lives.
"There is a lot at play when it comes to understanding news consumers. Their choices regarding the news and information they read or listen to forms the basis of the future of journalism; from economic opportunities in journalism, to its democratic importance and social role. Nevertheless, only very limited research has been conducted on why people become news users, how they build their news repertoires, and how these repertoires change over time. With this project, we want to understand what conditions make news meaningful to the consumer,” said Chris Peters, who is heading the new project.
POTENTIAL IN DIGITAL JOURNALISM
In this project, researchers will collaborate with both international colleagues and Danish media companies over the next five years to shed light on the user dimension of digital journalism.
"We want to create new knowledge about how people's news usage across technology platforms affects the future ways in which news is released, but at the same time we also want to help to re-define journalism's democratic role and the media’s business models," stresses Chris Peters.
- The current research project is called "Beyond the Here and Now of News".
- Denmark's Free Research Fund has supported the project with 5,383,171 kr.